Argentina's U.S. exports on a winning streak

Published on Decanter.com 16 February 2009 - click here to read.

Argentina’s 2008 wine exports to the U.S. increased by 29% in value and 13% in volume on the previous year, making Argentina the only country to significantly increase its American sales during what proved to be a challenging year for the global wine trade.

These figures, from the U.S. Department of Commerce, revealed that by contrast, Australian exports to the U.S. dropped by 10.5% in value and 8% in volume over the same period. Total wine imports by the U.S. stagnated in 2008.

James Forbes, UK Director of Wines of Argentina, paints a similar picture for Argentinian imports in the UK, which have seen 20 months of consecutive growth in both value and volume terms. He also notes that Argentinian wines are being sold increasingly in the on-trade and the specialist wine sector.

This pull to the premium end of the spectrum suits Argentina well for two reasons. Its wine market is predominantly domestic, with only 17% of wine produced being exported. Producers can therefore sell their lower-end wine at home and concentrate on quality in their export products.

Secondly, the Malbec grape is a marketeer’s dream – easy on the palate, easy to pronounce and, despite its French origins, increasingly becoming synonymous with Argentinian winemaking.